THE novochem group
THE CORE Team
At THE, we engineer the fundamental components that redefine food manufacturing excellence. Our scientifically calibrated portfolio delivers targeted functionality across every production challenge.
THE CORE Team
THE boasts a professional and experienced R&D technical team. Graduated from premier food science institutions and having served in leading enterprises, our team specializes in product development, application testing, production management, and quality control across beverages, functional foods, meat products, dietary supplements, and animal nutrition.
Mr. Zhang Zheqi
Graduated from Lanzhou University with a Master’s in Nutrition and Food Hygiene. Upon graduation, he joined the national-level China Meat Research Center, serving as a key researcher in over ten national and provincial programs, including National Key R&D Projects during the 13th and 14th Five-Year Plans.
Author of over 50 academic papers (12 SCI, 22 EI), co-author of Theories and Techniques of Traditional Chinese Meat Product Processing, and inventor on 5 patent applications with two authorized invention patents.
Mr. Zhong Guangyue
Possesses nearly 20 years of expertise in food product R&D, quality control, and high-end beverage production line engineering. Specializes in advanced formulations and manufacturing processes for liquid concentrates and solid beverage systems.
Independently prepared, engineered, and managed modern beverage production bases from scratch, achieving a distinguished record of zero accidents and zero complaints over a decade, alongside holding recognized utility patents.
Mr. Yan Zhiwei
Holds a Master’s degree in International Management from Swansea University, UK. With over ten years in international trade, he is proficient in full-cycle global supply operations and multinational cross-functional coordination.
Having spearheaded overseas initiatives across Zambia, India, and Pakistan, he currently leads the group's core export portfolio spanning bulk ingredients, specialty chemicals, and functional food and feed additives.
Mr. Wang Kasai
Holds a Master’s in International Economy and Trade from Beihang University. Fluent in Chinese, English, and French, with cross-cultural educational background from the Lycée Français de Pékin and International School of Pakistan.
Specializes in multinational operations, global market outreach, and strategic negotiations, regularly representing the group across high-level international trade conventions.
Mr. Fu Guoyong
Chemical Engineering graduate from Nanjing Tech University with 30 years of leadership in biopharmaceuticals and global supply chain management. Former Asia-Pacific Strategic Sourcing Manager at Thermo Fisher Scientific and Supply Chain Director at Firestone Creation Technology.
Certified ISO Internal Auditor and Six Sigma Green Belt, leading supply chain integration, OEM partnerships, and ingredient procurement strategy.
Mr. Chen Ran
Holds Bachelor’s and Master’s degrees in Applied and Polymer Chemistry from Northeast Forestry University. Former R&D Supervisor at Institute of Chemistry, Chinese Academy of Sciences (ICCAS) enterprises.
Certified National Chemical Inspector (Level III) and Polymer Chemical Engineer, directing new material transitions from lab synthesis through scalable pilot manufacturing.
Mr. Zou Chong
Master’s in Food Science and Engineering from Wuhan Polytechnic University. Former R&D manager at COFCO (China Oil and Grain Holdings), supervising R&D project workflows across 80+ factory units and 6 Business Units.
Recipient of the China Association for Science and Technology Excellent Paper Award, sub-project contributor to the 13th Five-Year National Key R&D Project with Jiangnan University, and holder of multiple invention patents.
Max Wang
Holds a Master’s in Chemistry from the University of Glasgow. Previously managed international operations at China National Medicines Foreign Trade Corporation, executing WHO multinational procurement tenders and strategic commercial agreements.
Expertise spans global regulatory coordination, contract execution, supplier qualification, and high-level multinational client representation.
Luke Lu-Yang
Holds a Master’s in Food Processing and Safety. Spearheaded multiple biotechnology and functional nutrition projects with core focus on enzyme engineering and active ingredient stabilization.
Proficient in analytical lab equipment including gas chromatography and SDS-PAGE systems, driving competitive ingredient development and laboratory verification.
Charles Wu
Master’s in Food Science and Engineering from Nanjing University of Finance and Economics. Former technical specialist at China Resources Testing & Certification Group, directing plant protein, compound tea, and lipid evaluation programs.
Awardee in the “Internet+” Innovation Competition, specializing in rapid product validation, quality assurance, and formula stability testing.
Jay Wu
Holds a Master’s in Food Processing and Safety from China Agricultural University. Experienced in industrializing tea beverages, plant-based protein drinks, and fermented dairy products.
Published researcher in journals including Nutrients, currently directing raw material procurement standards and full-process manufacturing QA controls.
Sonya Lee
Graduated from the University of International Business and Economics (UIBE) with 20+ years of senior management experience in food ingredients. Certified ISO 9001 Internal Auditor and Intermediate International Business Professional.
Former leader across procurement and international business operations during a 20-year tenure at Germany's NOREVO Group, orchestrating risk management and end-to-end supply chain logistics.