Welcome to the novochem group

Better Solutions to Ingredients

Our story began in 2000, THE is headquartered in Beijing, China, with three holding subsidiaries including:

THE FREY [ HongKong ] Co., Ltd
THE ESSENCE [ BEIJING ] Co., Ltd
THE UNIVERSAL Chemical Cooperation Limited

Following the footprint of concept “ THE Better Quality, THE Better Service ”, THE specializes in Composite ingredients & Cosmetics raw materials & Natural ingredients to industries including but not limited to food, feed and personal care etc.. Upon its commitment and implementation with the philosophy of regime “ Professional, Rigorous, Meticulous ” , THE clings to endow better solutions to INGREDIENTS over decades for worldwide partners .

Brand of THE

THE, the definite article in English, represents the unique existence of THE company. It is not only the name of the group but also a symbol of teamwork and spiritual strength, signifying that every moment and every decision is imbued with clear direction and profound meaning.
The logo ingeniously integrates three vibrant colors: Klein Blue, Tiffany Blue, and Ginkgo Yellow. This design not only delivers a striking visual impact but also carries rich cultural connotations and symbolic significance through the interplay of colors.
Klein Blue, an ideal and absolute blue, with its pure and profound hue, mirrors THE Company’s unwavering commitment and dedication to the industry for over 20 years, reflecting its steadfast belief and approach to excellence. It symbolizes THE’s exploration and pursuit of infinite possibilities for the future. Tiffany Blue, with its elegance, freshness, and nobility, conveys a sense of sophistication, quality, and romance. This color deeply expresses THE’s relentless pursuit of exceptional details and quality, as well as its longing and eternal quest for beauty and purity. Ginkgo Yellow, with its warm and bright characteristics, represents THE’s vitality and hope.

Product Range

.With years of global sourcing experience and strong relationships with manufacturers, we have built a one-stop sourcing platform and provided over 200 products. Our main products include sweeteners, acidulants, thickeners, vitamins and herbal extracts and so on.

Application

Our products are widely used in all sectors of the food industry, such as Beverages, Bakery, Dairy, Confectionary and so on. They are added to improve food odour, taste, flavor and increase shelf life. We offer a wide range of options and customized solutions to make your food tastier and healthier.

THE Better Quality, THE Better Service

We THE team consists of expert consultants who have been engaged in the production and application of food additives and food ingredients for nearly three decades. It provides you with professional and reliable technical support, especially for the meat product processing industry, pet food, nutrient, and beverage industries, it continuously offers high-quality and sustainable service support.