THE Novochem Group Makes Impressive Debut at WOFEX WORLD FOOD EXPO 2025
THE Novochem Shines at WOFEX WORLD FOOD EXPO 2025 | Booth 669 Highlights
THE Novochem’s exhibition booth at WOFEX WORLD FOOD EXPO 2025
MANILA, PHILIPPINES – THE Novochem Group successfully participated in the WOFEX WORLD FOOD EXPO, held from August 6-9, 2025 at the World Trade Center Metro Manila (WTC), showcasing our premium product portfolio at Booth 669.
WOFEX 2025 attracted 700+ exhibitors from China, USA, Canada, Philippines, Thailand, Japan, Russia, South Korea and other countries, covering 20,000+ sqm exhibition space with 50,000+ professional visitors. THE Novochem’s booth witnessed exceptional foot traffic, with our proprietary compound formulations and premium agency products drawing significant attention from industry professionals.
Key Achievements & Market Breakthroughs
THE Novochem’s star products that generated the most interest included:
- BaoSU Series – Water retention agents
- Kaotan Series – Quality improvers
- Sweeeten Series – Compound sweeteners
- Floaten Series – Stabilizers
Our water retention-quality improvement system, specifically optimized for Philippine raw materials, processing methods, and environmental conditions, effectively addressed local manufacturers’ pain points. The proprietary compound sweeteners received unanimous praise for achieving the perfect balance between health benefits and flavor profiles.
This exhibition marked THE Novochem’s first international appearance after our brand strategy upgrade. Through our:
- Comprehensive yet precise product portfolio
- Professional technical expertise
- Tailored local service solutions
We earned widespread recognition from local clients and successfully established preliminary cooperation agreements with several international giants and prominent local enterprises.
Industry Trends & Future Development
THE Novochem leadership announced plans to use the Philippines as the springboard for Southeast Asian market expansion. Our three-pillar strategy focuses on:
- Premium raw materials
- Specialized technology
- Customized service solutions
“This exhibition demonstrated THE Novochem’s 20+ years of excellence in international markets,” stated our company representative. “We will continue strengthening Chinese food additive enterprises’ voice in global markets while delivering superior solutions to our partners worldwide.”
About THE Novochem Group
Since 2000, THE Novochem Group has adhered to the philosophy of “Better Quality, Better Service,” specializing in the development and application of additives, compound additives, and novel plant extracts for:
- Food industry
- Feed industry
- Personal care industry
As a veteran in China’s food additive export sector, we’ve provided premium solutions to hundreds of clients across 30+ countries over two decades, maintaining our commitment to professional, meticulous, and rigorous service standards.
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