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	<title>THE Novochem Group</title>
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	<description>Global Supplier of Natural Ingredients &#38; Custom Solutions for Food, Feed &#38; Personal Care Industries</description>
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		<title>THE Exhibition Information 2026</title>
		<link>https://www.thenovo.com/the-exhibition-information-2026-2/</link>
					<comments>https://www.thenovo.com/the-exhibition-information-2026-2/#respond</comments>
		
		<dc:creator><![CDATA[xiaolong-wang_tiecps-dept@thenovo.com]]></dc:creator>
		<pubDate>Wed, 12 Nov 2025 08:21:53 +0000</pubDate>
				<category><![CDATA[NEWS]]></category>
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					<description><![CDATA[<p><a href="https://www.thenovo.com/the-exhibition-information-2026-2/">THE Exhibition Information 2026</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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		<p><a href="https://www.thenovo.com/the-exhibition-information-2026-2/">THE Exhibition Information 2026</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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		<title>THE Signs the Responsible Care Commitment, Joining China’s Responsible Care Initiative</title>
		<link>https://www.thenovo.com/the-signs-the-responsible-care-commitment-joining-chinas-responsible-care-initiative/</link>
					<comments>https://www.thenovo.com/the-signs-the-responsible-care-commitment-joining-chinas-responsible-care-initiative/#respond</comments>
		
		<dc:creator><![CDATA[xiaolong-wang_tiecps-dept@thenovo.com]]></dc:creator>
		<pubDate>Wed, 12 Nov 2025 08:15:57 +0000</pubDate>
				<category><![CDATA[NEWS]]></category>
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					<description><![CDATA[<p>  THE Signs the Responsible Care Commitment, Joining China’s Responsible Care Initiative Recently, Essence (Beijing) Chemical Co., Ltd. (hereinafter referred to as “THE”), a subsidiary of THE Group, officially signed the Responsible Care Commitment, becoming a member of China’s Responsible Care community. This significant step not only marks a solid advancement for THE on its [&#8230;]</p>
<p><a href="https://www.thenovo.com/the-signs-the-responsible-care-commitment-joining-chinas-responsible-care-initiative/">THE Signs the Responsible Care Commitment, Joining China’s Responsible Care Initiative</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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									<p><span style="color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; white-space-collapse: break-spaces;"> </span></p><p><span style="color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; font-weight: 600; white-space-collapse: break-spaces; font-size: 1rem;">THE Signs the Responsible Care Commitment, Joining China’s Responsible Care Initiative</span></p><p><span style="color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; white-space-collapse: break-spaces;">Recently, Essence (Beijing) Chemical Co., Ltd. (hereinafter referred to as “THE”), a subsidiary of THE Group, officially signed the Responsible Care Commitment, becoming a member of China’s Responsible Care community. This significant step not only marks a solid advancement for THE on its path toward sustainable development but also demonstrates its firm commitment, as an enterprise in the chemical industry, to actively fulfill social responsibilities and promote the green and high-quality growth of the industry.</span></p><p><span style="color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; font-weight: 600; white-space-collapse: break-spaces; font-size: 1rem;">Responsible Care: A Core Driver for Sustainable Development in the Chemical Industry</span></p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;">Responsible Care serves as a key mechanism for the petroleum and chemical industry to enhance its public image and achieve green, high-quality development. It requires continuous improvement in health, safety, and environmental (HSE) performance, along with the fulfillment of social responsibilities. The China Petroleum and Chemical Industry Federation (CPCIF), as the primary promoter of Responsible Care, has established a collaborative involving government policy support, guidance from industry associations, active promotion by chemical parks, and committed implementation by enterprises. By the end of 2020, 617 enterprises and institutions across China had signed the Responsible Care Commitment. THE’s participation further strengthens this initiative, injecting new vitality into the industry’s sustainable development.</p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 600; font-stretch: inherit; font-size: inherit; line-height: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline;">THE’s Commitment and Actions</span></p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;">By signing the Responsible Care Commitment, THE demonstrates its deep recognition and active practice of sustainable development principles. The company pledges to strictly adhere to the principles and standards of Responsible Care, prioritizing employee health and safety in all operational processes, strengthening environmental protection, reducing pollutant emissions, improving resource efficiency, and striving to achieve a balance between economic and social benefits.</p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;">To fulfill this commitment, THE will implement a series of concrete measures, including but not limited to: enhancing employee training to raise safety and environmental awareness; introducing advanced production technologies and equipment to optimize processes and reduce energy consumption and emissions; establishing a comprehensive environmental management system to ensure all environmental indicators meet or exceed national standards; and actively participating in industry exchanges and cooperation to share experiences and collectively advance the practice of Responsible Care.</p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 600; font-stretch: inherit; font-size: inherit; line-height: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline;">Significance of Joining China’s Responsible Care Initiative</span></p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;">THE’s participation in China’s Responsible Care initiative will not only enhance the company’s social image and brand value but, more importantly, drive improvements in internal management and promote a transition toward green, low-carbon, and circular development. As a member of the Responsible Care community, THE will have the opportunity to engage with domestic and international peers, share best practices, and jointly address the challenges and opportunities facing the industry.</p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;">Furthermore, THE’s involvement represents an important step in aligning with global trends and advancing the sustainable development of the chemical industry worldwide. Organizations such as the International Council of Chemical Associations (ICCA) are promoting sustainable development in the global chemical industry through Responsible Care. THE’s commitment signifies its dedication to working with peers at home and abroad to deepen Responsible Care practices and contribute to the industry’s ecological development.</p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 600; font-stretch: inherit; font-size: inherit; line-height: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline;">Looking Ahead</span></p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;">Signing the Responsible Care Commitment and joining China’s Responsible Care initiative marks a significant milestone in THE’s development journey. Moving forward, the company will continue to uphold the principles of Responsible Care, explore innovations, and advance further on the path of sustainable development.</p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;"> </p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 600; font-stretch: inherit; font-size: inherit; line-height: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline;">Pursue Excellence · Act with Integrity</span></p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 600; font-stretch: inherit; font-size: inherit; line-height: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline;">PROFESSIONAL | RIGOROUS | METICULOUS</span></p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 600; font-stretch: inherit; font-size: inherit; line-height: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline;">Contact Information:</span></p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;">Website: <span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline; cursor: pointer; color: #1485ee;"><span style="margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: #4d6099;">www.thenovo.com</span></span></p><p style="margin-bottom: 0.75rem; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 15px; line-height: 1.6; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', sans-serif; word-break: normal; overflow-wrap: break-word; white-space-collapse: break-spaces; color: #000000;">Email: service@thenovo.com</p>								</div>
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		<p><a href="https://www.thenovo.com/the-signs-the-responsible-care-commitment-joining-chinas-responsible-care-initiative/">THE Signs the Responsible Care Commitment, Joining China’s Responsible Care Initiative</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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		<title>Exhibition Recap &#124; THE Shines at Vitafoods Asia 2025 – The Nutraceutical Event for Asia</title>
		<link>https://www.thenovo.com/exhibition-recap-the-shines-at-vitafoods-asia-2025-the-nutraceutical-event-for-asia/</link>
					<comments>https://www.thenovo.com/exhibition-recap-the-shines-at-vitafoods-asia-2025-the-nutraceutical-event-for-asia/#respond</comments>
		
		<dc:creator><![CDATA[xiaolong-wang_tiecps-dept@thenovo.com]]></dc:creator>
		<pubDate>Tue, 23 Sep 2025 08:41:27 +0000</pubDate>
				<category><![CDATA[EXHIBITION]]></category>
		<guid isPermaLink="false">https://www.thenovo.com/?p=3483</guid>

					<description><![CDATA[<p>  The Vitafoods Asia Exhibition was successfully held from September 17th to 19th, 2025, at the Queen Sirikit National Convention Center in Bangkok, Thailand. Focusing on the fields of nutraceuticals, functional foods, and dietary supplements, this exhibition has gained widespread recognition from global industry professionals since its inception in 2011. It serves as an international [&#8230;]</p>
<p><a href="https://www.thenovo.com/exhibition-recap-the-shines-at-vitafoods-asia-2025-the-nutraceutical-event-for-asia/">Exhibition Recap | THE Shines at Vitafoods Asia 2025 – The Nutraceutical Event for Asia</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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									<p> </p><p>The Vitafoods Asia Exhibition was successfully held from September 17th to 19th, 2025, at the Queen Sirikit National Convention Center in Bangkok, Thailand. Focusing on the fields of nutraceuticals, functional foods, and dietary supplements, this exhibition has gained widespread recognition from global industry professionals since its inception in 2011. It serves as an international platform integrating display, exchange, and cooperation, and is considered a &#8220;barometer&#8221; for Asia&#8217;s health food industry. This year&#8217;s edition continued to focus on three key themes: &#8220;Natural Nutrition,&#8221; &#8220;Functional Innovation,&#8221; and &#8220;Sustainability.&#8221; Spanning over 22,000 square meters with nine exhibition zones, it attracted more than 650 exhibitors from 38 countries and over 15,000 professional visitors.</p>								</div>
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															<img decoding="async" width="1024" height="701" src="https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-1-1024x701.jpg" class="attachment-large size-large wp-image-3485" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-1-1024x701.jpg 1024w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-1-300x205.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-1-768x526.jpg 768w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-1.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p>THE Novochem Group has always adhered to the philosophy of &#8220;THE Better Quality, THE Better Service.&#8221; With over two decades of deep expertise in the additive sector for food, feed, and personal care products, it serves clients across more than 30 countries and regions worldwide. Its efficient, high-quality service and superior product quality have garnered consistent recognition from customers. As global consumers increasingly pursue health, naturalness, and safety, THE has also been strengthening its efforts in areas like natural extracts, health foods, and clean label solutions. At this exhibition, THE team showcased multiple individual products and integrated solutions, offering customers customized services powered by technology and quality upgrades. This attracted attention from hundreds of visitors from countries including Malaysia, Vietnam, India, Russia, and Pakistan.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="701" src="https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-2-1024x701.jpg" class="attachment-large size-large wp-image-3486" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-2-1024x701.jpg 1024w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-2-300x205.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-2-768x526.jpg 768w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-2.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p>THE introduced its Spleen Amino Peptide Lyophilized Powder. Through precise extraction of active immune components from animals and strict quality control, this product possesses high immunomodulatory, wound-healing, antibacterial, and antioxidant activities. It promotes the secretion of Th1 cytokines (IL-2, IFN-γ), fully activating the body&#8217;s immune system, and significantly improving/treating a range of diseases in humans or animals caused by low immunity. Simultaneously, the product can inhibit excessive Th2 responses (IL-4, IL-5), alleviating health issues related to allergies and autoimmune disorders. As a polypeptide, it has no negative side effects on consumers&#8217; health and boasts an excellent safety profile.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="701" src="https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-3-1024x701.jpg" class="attachment-large size-large wp-image-3487" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-3-1024x701.jpg 1024w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-3-300x205.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-3-768x526.jpg 768w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-3.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p>Another product that garnered significant attention at the booth was Yak Hide Collagen Peptide. Yaks inhabit harsh environments characterized by extreme cold, low oxygen, and intense radiation, endowing their hide with unique nutritional, sensory, biological, and processing properties. This also results in Yak Hide Collagen Peptide having higher bioactivity compared to similar products. Utilizing targeted enzymatic cleavage technology, the collagen is precisely fragmented, allowing the product to be directly absorbed through the intestinal villi. It demonstrates superior performance in skin moisturizing, joint maintenance, and bone health, presenting a new choice for the mid-to-high-end collagen market.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="701" src="https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-4-1024x701.jpg" class="attachment-large size-large wp-image-3488" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-4-1024x701.jpg 1024w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-4-300x205.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-4-768x526.jpg 768w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-4.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p>Another key product launched by THE is derived from extracts of tropical fruit peels. It not only exhibits higher antioxidant activity than common natural antioxidants but also demonstrates significant antibacterial and color-protection effects. It can be used in foods to meet clean label requirements and also helps prevent skin photoaging. Additionally, THE team&#8217;s compounded additive solutions designed to meet clean label needs were well-received by customers.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="805" src="https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-5-1024x805.jpg" class="attachment-large size-large wp-image-3489" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-5-1024x805.jpg 1024w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-5-300x236.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-5-768x604.jpg 768w, https://www.thenovo.com/wp-content/uploads/2025/09/Vitafoods-5.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p>Throughout the exhibition, THE&#8217;s booth experienced a constant stream of visitors. A large number of professional attendees from around the world reached preliminary cooperation intentions with us through live product experiences, technical explanations, and case sharing. Moving forward, THE will continue to uphold its philosophy of &#8221; THE Better Quality, THE Better Service,&#8221; persistently accelerate its global layout and strategic transformation/upgrading, deepen collaborations with top domestic research institutions, and focus more on the development and application of natural additives, novel plant extracts, and healthy functional products. THE aims to work hand-in-hand with global partners to pioneer new development pathways for the additive industry, steering it towards a more natural, healthy, safe, and sustainable future.</p>								</div>
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		<p><a href="https://www.thenovo.com/exhibition-recap-the-shines-at-vitafoods-asia-2025-the-nutraceutical-event-for-asia/">Exhibition Recap | THE Shines at Vitafoods Asia 2025 – The Nutraceutical Event for Asia</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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		<title>Show Recap &#124; CPHI China 2025 Global Pharmaceutical Grand Ceremony Showcases THE’s &#8220;New Beauty Power&#8221;</title>
		<link>https://www.thenovo.com/show-recap-cphi-china-2025-global-pharmaceutical-grand-ceremony-showcases-thes-new-beauty-power/</link>
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		<dc:creator><![CDATA[xiaolong-wang_tiecps-dept@thenovo.com]]></dc:creator>
		<pubDate>Tue, 23 Sep 2025 07:08:24 +0000</pubDate>
				<category><![CDATA[EXHIBITION]]></category>
		<guid isPermaLink="false">https://www.thenovo.com/?p=3454</guid>

					<description><![CDATA[<p>From June 24th to 26th, the 23rd CPHI China 2025 was grandly held at the Shanghai New International Expo Centre. After a year of meticulous preparation, CPHI made a powerful return amidst great anticipation, once again becoming the focal point of the global pharmaceutical industry. This year&#8217;s exhibition boasted an unprecedented scale, featuring over 230,000 [&#8230;]</p>
<p><a href="https://www.thenovo.com/show-recap-cphi-china-2025-global-pharmaceutical-grand-ceremony-showcases-thes-new-beauty-power/">Show Recap | CPHI China 2025 Global Pharmaceutical Grand Ceremony Showcases THE’s &#8220;New Beauty Power&#8221;</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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									<p>From June 24th to 26th, the 23rd CPHI China 2025 was grandly held at the Shanghai New International Expo Centre. After a year of meticulous preparation, CPHI made a powerful return amidst great anticipation, once again becoming the focal point of the global pharmaceutical industry.</p><p><span style="font-style: inherit; font-weight: inherit;">This year&#8217;s exhibition boasted an unprecedented scale, featuring over 230,000 square meters of exhibition space. More than 3,500 renowned global exhibitors showcased their offerings, with nearly 300 leading international brands making a strong presence.</span></p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-1-1024x576.jpg" class="attachment-large size-large wp-image-3469" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-1-1024x576.jpg 1024w, https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-1-300x169.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-1-768x432.jpg 768w, https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-1.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p>THE Essence (Beijing) Co., Ltd. (hereinafter referred to as &#8220;THE&#8221;) captivated attention in Hall E7 with its multi-category, full-chain solutions exhibition area themed &#8220;THE PHYTOCODE, BEAUTY DECODED&#8221; Thanks to its numerous innovative products and distinctive visual design, THE&#8217;s booth emerged as one of the most popular focal points in the hall.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="435" src="https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-2-1024x435.jpg" class="attachment-large size-large wp-image-3470" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-2-1024x435.jpg 1024w, https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-2-300x128.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-2-768x326.jpg 768w, https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-2.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p><strong>Three Days of Unprecedented Success</strong></p><p>Over the three-day event, THE prominently displayed its range of leading products widely used in pharmaceuticals and food, including Natural Plant Extracts, Tetrahydrocurcumin, and Enzymes. The booth welcomed nearly 400 international visitors from 13 countries and regions. With professional expertise, rigorous work ethic, and enthusiastic engagement, the THE team held in-depth discussions with attendees from Southeast Asia, the Middle East, Europe, Africa, and beyond. Talks focused on product features, advantages, and potential technical collaborations, resulting in preliminary cooperation intentions with multiple clients. Participation in this premier global industry event provided THE with clearer insights into the demands of the international pharmaceutical market, injecting fresh momentum into strengthening the brand&#8217;s global influence and advancing the globalization of China&#8217;s pharmaceutical industry.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-3-1024x576.jpg" class="attachment-large size-large wp-image-3471" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-3-1024x576.jpg 1024w, https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-3-300x169.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-3-768x432.jpg 768w, https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-3.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p><strong>Strict Quality Control &amp; Deepening Global Footprint</strong></p><p> </p><p>THE is an enterprise integrating technology, industry, and trade, encompassing R&amp;D, production, and sales. With over two decades of experience, the company has steadily built a comprehensive service system covering the entire industrial chain for compound ingredients, cosmetic raw materials, and natural ingredients, alongside providing one-stop application solutions. THE’s company representative stated: &#8220;Moving forward, we will continue to deepen our global presence, providing higher-quality products and superior application solutions to clients worldwide, effectively addressing their pain points and challenges.&#8221;</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-5-1024x576.jpg" class="attachment-large size-large wp-image-3473" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-5-1024x576.jpg 1024w, https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-5-300x169.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-5-768x432.jpg 768w, https://www.thenovo.com/wp-content/uploads/2025/09/CPHI-5.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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		<p><a href="https://www.thenovo.com/show-recap-cphi-china-2025-global-pharmaceutical-grand-ceremony-showcases-thes-new-beauty-power/">Show Recap | CPHI China 2025 Global Pharmaceutical Grand Ceremony Showcases THE’s &#8220;New Beauty Power&#8221;</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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		<title>Quickly Understand Allulose, the Rising Star in Sugar Substitutes</title>
		<link>https://www.thenovo.com/quickly-understand-allulose-the-rising-star-in-sugar-substitutes/</link>
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		<dc:creator><![CDATA[xiaolong-wang_tiecps-dept@thenovo.com]]></dc:creator>
		<pubDate>Tue, 23 Sep 2025 07:00:51 +0000</pubDate>
				<category><![CDATA[NEW PRODUCTS]]></category>
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					<description><![CDATA[<p>  With the latest Public Consultation on Food Ingredients released by the China National Center for Food Safety Risk Assessment (CFSA), D-allulose (referred to as allulose), a widely anticipated and used rising star in sugar substitutes globally, is finally about to officially enter China, the world&#8217;s largest consumer market. The global market size of allulose [&#8230;]</p>
<p><a href="https://www.thenovo.com/quickly-understand-allulose-the-rising-star-in-sugar-substitutes/">Quickly Understand Allulose, the Rising Star in Sugar Substitutes</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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															<img loading="lazy" decoding="async" width="900" height="383" src="https://www.thenovo.com/wp-content/uploads/2025/09/Allulose-1.jpg" class="attachment-large size-large wp-image-3462" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/Allulose-1.jpg 900w, https://www.thenovo.com/wp-content/uploads/2025/09/Allulose-1-300x128.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/Allulose-1-768x327.jpg 768w" sizes="(max-width: 900px) 100vw, 900px" />															</div>
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									<p><style>
        body { font-family: Arial, sans-serif; line-height: 1.6; margin: 40px; }<br />        h1 { color: #2c3e50; }<br />        h2 { color: #34495e; margin-top: 30px; }<br />        h3 { color: #7f8c8d; }<br />        .tip { background-color: #f8f9f9; padding: 15px; border-left: 4px solid #3498db; margin: 20px 0; }<br />        .contact { background-color: #eafaf1; padding: 15px; border-radius: 5px; margin-top: 30px; }<br />    </style></p><h1> </h1><p>With the latest <em>Public Consultation on Food Ingredients</em> released by the China National Center for Food Safety Risk Assessment (CFSA), D-allulose (referred to as allulose), a widely anticipated and used rising star in sugar substitutes globally, is finally about to officially enter China, the world&#8217;s largest consumer market. The global market size of allulose had already reached USD 147 million in 2024 and is highly likely to maintain rapid growth of around 14% in the next decade or so. Domestic companies started intensively allulose as early as five years ago, such as continuously expanding production capacity and developing related products. So why does allulose possess such great appeal, and how can it be scientifically applied in food production?</p><p> </p><p>Allulose (D-allulose) is a natural rare sugar formed by the C-3 epimerization of D-fructose. It is present in figs, kiwifruit, raisins, wheat, and tea plants. The taste of allulose is close to that of sucrose, with a sweetness level of 70% of sucrose, but it provides only 0.3% of the calories of sucrose after consumption. Allulose does not have a tolerance dose like sugar alcohol sweeteners (which can cause diarrhea when exceeded), nor does it cause a bloating sensation. Compared to other sugar substitutes, the greatest advantage of allulose is its ability to participate in the Maillard reaction to improve the eating quality of products. Allulose also possesses numerous physiological activities beneficial to human health. For example, it can inhibit the accumulation of abdominal fat by inhibiting the activity of certain enzymes in the body; it can increase the activity of liver metabolic enzymes to reduce liver fat deposition; it activates brown and beige adipocytes to increase the basal metabolic rate and reduce adipose tissue; it improves the body&#8217;s glucose metabolism through pathways such as inhibiting α-glucosidase, competitively inhibiting the transport of basolateral glucose and fructose, activating glucokinase, and inhibiting pancreatic tissue inflammatory responses; additionally, it has certain neuroprotective effects, can improve autism spectrum disorder and mental illnesses, and alleviate patients&#8217; anxiety about environmental changes. Allulose can also inhibit the growth of various microorganisms and inhibit post-fermentation in fermented foods.</p><p>Currently, allulose is primarily used abroad in baking, beverages, confectionery, dairy products, ready-to-eat cereals, and foods for special medical purposes.</p><h3>1. Baking Field</h3><p>Allulose can participate in the Maillard reaction, causing beneficial changes in the color and flavor of products after heating, which is a feature other sugar substitutes lack. The Maillard reaction products of allulose, compared to sucrose, have a darker color, a more intense and complex aroma, but can make the texture drier. For instance, cookies added with allulose can develop a more appealing brown color compared to those with sucrose; adding it to cakes containing egg whites can significantly improve the texture characteristics of meringue, making the mouthfeel finer and crispier. Furthermore, allulose can delay starch degradation and retrogradation.</p><h3>2. Beverages</h3><p>Allulose can improve the taste of carbonated drinks, reduce astringency, increase the solubility of carbonic acid in water, and maintain carbon dioxide pressure; it can reduce off-flavors, odors, and pungency in amino acid drinks; mask soybean off-odors, mask the smell and bitterness of alcohol, reduce coffee bitterness, and leave a refreshing aftertaste in coffee.</p><h3>3. Sauces</h3><p>Using allulose to replace sucrose in seasonings can give the product a more suitable viscosity. In jams, allulose has been proven to reduce dehydration during the shelf life, reduce bubble formation, and inhibit microbial proliferation.</p><h3>4. Confectionery</h3><p>Allulose has a gelling effect. Its use in soft candies can significantly reduce the water activity of the candy and promote gel formation. This is mainly due to its ability to accommodate more water in the gel network it helps form compared to sucrose. Allulose can also extend the storage time of gelatin-based soft candies by inhibiting crystallization. Adding allulose to chewing gum can make the sweetness last longer, and its use in chocolate can mask the characteristic bitterness of cocoa butter.</p><h3>5. Others</h3><p>Replacing sucrose with allulose in egg pudding can increase the breaking strength and elasticity of the pudding; using allulose instead of sucrose in sausages can reduce the decline in textural quality caused by frozen storage and improve their freeze-thaw stability. Adding allulose to tofu can reduce bubble formation and make the structure tighter.</p><p>Allulose also has wide applications in the daily chemical field. For example, it can significantly enhance the moisturizing effect of cosmetics, mainly due to its good water absorption capacity and obvious synergistic effects with glucose and mannose. The anti-inflammatory effect of allulose allows it to be used in products like mouthwash. Additionally, when combined with sugar alcohols, it can improve the granulation effect and taste of particulate products.</p><p>Although allulose, as a new generation sugar substitute, has many advantages, the following points need attention during use:</p><ol><li>Its taste still differs somewhat from sucrose. In use, it still needs to be compounded with sucrose and other sweeteners to achieve the best sweetness and mouthfeel. For example, compounding allulose with high-intensity sweeteners (such as stevia, mogrosides, etc.) can achieve a higher overall sweetness; compounding with certain sweeteners can suppress the lingering bitterness of allulose or improve its sweetness persistence.</li><li>The characteristic of allulose participating in the Maillard reaction limits its application in beverages to some extent. Generally, it is more stable in acidic beverages (carbonated drinks, fruit juices, etc.) and will not cause significant color changes in beverages during storage. Additionally, note that citrate ions can also accelerate its discoloration. Adding allulose to dairy beverages will result in a yellowish-brown color after heating, which intensifies with increasing heating time and temperature.</li><li>Using too much allulose in certain products like ice cream can lead to excessive product shrinkage due to its water-absorbing and gel-enhancing properties, resulting in a worse texture.</li></ol><p>Finally, although current research data show no harm to human health, its toxicological research data are relatively scarce compared to other mature products. Continued research is still needed to reveal any potential health risks.</p><div class="contact"><p><strong>THE Novovhem Group</strong> can not only provide you with allulose but also offer high-quality customized compound products according to your application scenarios. Welcome to inquire!</p></div>								</div>
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															<img loading="lazy" decoding="async" width="900" height="383" src="https://www.thenovo.com/wp-content/uploads/2025/09/Allulose-3.jpg" class="attachment-large size-large wp-image-3464" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/Allulose-3.jpg 900w, https://www.thenovo.com/wp-content/uploads/2025/09/Allulose-3-300x128.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/Allulose-3-768x327.jpg 768w" sizes="(max-width: 900px) 100vw, 900px" />															</div>
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		<p><a href="https://www.thenovo.com/quickly-understand-allulose-the-rising-star-in-sugar-substitutes/">Quickly Understand Allulose, the Rising Star in Sugar Substitutes</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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		<title>THE Shines at FIC2025 with Innovative Ingredient Solutions, Capturing Global Attention</title>
		<link>https://www.thenovo.com/elementor-3440/</link>
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		<dc:creator><![CDATA[xiaolong-wang_tiecps-dept@thenovo.com]]></dc:creator>
		<pubDate>Tue, 23 Sep 2025 06:43:19 +0000</pubDate>
				<category><![CDATA[EXHIBITION]]></category>
		<guid isPermaLink="false">https://www.thenovo.com/?p=3440</guid>

					<description><![CDATA[<p>  On March 17th, the 28th Food Ingredients China (FIC2025) exhibition kicked off grandly at the National Exhibition and Convention Center (Shanghai) for a three-day run. THE made a striking appearance at Booth 61P65, showcasing its one-stop solutions for food ingredients, cosmetic raw materials, and natural plant-based ingredients. On the first day, the booth attracted a [&#8230;]</p>
<p><a href="https://www.thenovo.com/elementor-3440/">THE Shines at FIC2025 with Innovative Ingredient Solutions, Capturing Global Attention</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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									<p> </p><p>On March 17th, the 28th Food Ingredients China (FIC2025) exhibition kicked off grandly at the National Exhibition and Convention Center (Shanghai) for a three-day run. THE made a striking appearance at Booth 61P65, showcasing its one-stop solutions for food ingredients, cosmetic raw materials, and natural plant-based ingredients. On the first day, the booth attracted a surge of domestic and international professionals, who engaged in enthusiastic discussions and negotiations.</p>								</div>
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															<img loading="lazy" decoding="async" width="1080" height="541" src="https://www.thenovo.com/wp-content/uploads/2025/09/FIC-4.jpg" class="attachment-full size-full wp-image-3449" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/FIC-4.jpg 1080w, https://www.thenovo.com/wp-content/uploads/2025/09/FIC-4-300x150.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/FIC-4-1024x513.jpg 1024w, https://www.thenovo.com/wp-content/uploads/2025/09/FIC-4-768x385.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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									<p><strong><b>‌</b></strong><strong><b>Focus on One-Stop Solutions: THE Demonstrates Full-Industry-Chain Innovation</b></strong></p><p>As global demand surges for natural, functional, and sustainable products, THE has aligned with industry trends by launching multi-scenario one-stop application solutions. In the food sector, THE exhibited health-focused ingredients, functional additives, low-sugar/sugar-free alternatives, and clean label additives, addressing the dual market needs for reduced sugar/fat and clean formulations. In the cosmetics segment, innovations such as natural plant extracts drew keen interest from beauty industry representatives.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="490" src="https://www.thenovo.com/wp-content/uploads/2025/09/FIC-1-1024x490.jpg" class="attachment-large size-large wp-image-3446" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/FIC-1-1024x490.jpg 1024w, https://www.thenovo.com/wp-content/uploads/2025/09/FIC-1-300x144.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/FIC-1-768x368.jpg 768w, https://www.thenovo.com/wp-content/uploads/2025/09/FIC-1.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p><strong><b>‌</b></strong><strong><b>Technology-Driven Collaboration: THE Team Explores Market Opportunities with Global Partners</b></strong></p><p>During the exhibition, THE’s booth welcomed over a hundred clients from leading enterprises in Europe, North America, Southeast Asia, and China. The technical team engaged visitors through live product demonstrations, case studies, and tailored solution discussions, diving deep into the application prospects of functional ingredients in trending sectors like healthy snacks, plant-based beverages, and efficacy-driven skincare. A European purchaser remarked, “THE’s natural plant extraction technology not only complies with the EU’s new clean label regulations but also accelerates our R&amp;D cycle through their customized service model.”</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="511" src="https://www.thenovo.com/wp-content/uploads/2025/09/FIC-2-1024x511.jpg" class="attachment-large size-large wp-image-3447" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/FIC-2-1024x511.jpg 1024w, https://www.thenovo.com/wp-content/uploads/2025/09/FIC-2-300x150.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/FIC-2-768x383.jpg 768w, https://www.thenovo.com/wp-content/uploads/2025/09/FIC-2.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p>As the world’s largest exhibition in the food additives and ingredients sector, FIC2025 gathered 1,672 outstanding global enterprises across a record-breaking 170,000 square meters of exhibition space. THE’s manager expressed optimism about leveraging the event to deepen global partnerships, deliver superior ingredient solutions, empower client product upgrades, and jointly advance the sustainable development of the industry.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="768" src="https://www.thenovo.com/wp-content/uploads/2025/09/FIC-3-1024x768.jpg" class="attachment-large size-large wp-image-3448" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/09/FIC-3-1024x768.jpg 1024w, https://www.thenovo.com/wp-content/uploads/2025/09/FIC-3-300x225.jpg 300w, https://www.thenovo.com/wp-content/uploads/2025/09/FIC-3-768x576.jpg 768w, https://www.thenovo.com/wp-content/uploads/2025/09/FIC-3.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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		<p><a href="https://www.thenovo.com/elementor-3440/">THE Shines at FIC2025 with Innovative Ingredient Solutions, Capturing Global Attention</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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		<title>Exhibition Recap &#124; THE Shines at VIETFISH 2025 Vietnam International Fisheries &#038; Seafood Processing Exhibition, Driving Upgrades in Vietnam&#8217;s Seafood Processing Industry</title>
		<link>https://www.thenovo.com/exhibition-recap-the-shines-at-vietfish-2025-vietnam-international-fisheries-seafood-processing-exhibition-driving-upgrades-in-vietnams-seafood-processing-industry/</link>
					<comments>https://www.thenovo.com/exhibition-recap-the-shines-at-vietfish-2025-vietnam-international-fisheries-seafood-processing-exhibition-driving-upgrades-in-vietnams-seafood-processing-industry/#respond</comments>
		
		<dc:creator><![CDATA[xiaolong-wang_tiecps-dept@thenovo.com]]></dc:creator>
		<pubDate>Tue, 26 Aug 2025 08:03:13 +0000</pubDate>
				<category><![CDATA[EXHIBITION]]></category>
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					<description><![CDATA[<p>The 26th Vietnam International Fisheries &#38; Seafood Processing Exhibition (VIETFISH 2025) successfully concluded on August 22, 2025, at the Saigon Exhibition and Convention Center in Ho Chi Minh City, Vietnam. As Vietnam&#8217;s most influential fisheries and seafood processing exhibition, this event featured 10,000 square meters of exhibition space, 350 exhibitors, and approximately 30,000 visitors. As [&#8230;]</p>
<p><a href="https://www.thenovo.com/exhibition-recap-the-shines-at-vietfish-2025-vietnam-international-fisheries-seafood-processing-exhibition-driving-upgrades-in-vietnams-seafood-processing-industry/">Exhibition Recap | THE Shines at VIETFISH 2025 Vietnam International Fisheries &amp; Seafood Processing Exhibition, Driving Upgrades in Vietnam&#8217;s Seafood Processing Industry</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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															<img loading="lazy" decoding="async" width="654" height="530" src="https://www.thenovo.com/wp-content/uploads/2025/08/图片1.webp" class="attachment-large size-large wp-image-3144" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/08/图片1.webp 654w, https://www.thenovo.com/wp-content/uploads/2025/08/图片1-300x243.webp 300w" sizes="(max-width: 654px) 100vw, 654px" />															</div>
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									<p>The 26th Vietnam International Fisheries &amp; Seafood Processing Exhibition (VIETFISH 2025) successfully concluded on August 22, 2025, at the Saigon Exhibition and Convention Center in Ho Chi Minh City, Vietnam. As Vietnam&#8217;s most influential fisheries and seafood processing exhibition, this event featured 10,000 square meters of exhibition space, 350 exhibitors, and approximately 30,000 visitors. As a Chinese enterprise with over 20 years of expertise in ingredient solutions, THE Essence (Beijing) Co., Ltd. (hereinafter referred to as THE) made a remarkable appearance at the exhibition with its products, including the BaoSU series of water retention agents, Kaotan series of quality improvers, Sweeeten series of compound sweeteners, and Floaten series of stabilizers, becoming a focal point of the event.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">‌Breakthrough in Technical Cooperation</h2>				</div>
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									<p>THE&#8217;s BaoSU series of water retention agents garnered attention from leading Vietnamese seafood processing companies, with three customers establishing trial cooperation on-site.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Strong Market Response</h2>				</div>
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									<p>THE&#8217;s booth received over 200 professional visitors. Vietnamese buyers showed strong interest in THE&#8217;s independently formulated compound phosphates, and sample testing procedures have already been initiated.</p>								</div>
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															<img loading="lazy" decoding="async" width="632" height="512" src="https://www.thenovo.com/wp-content/uploads/2025/08/3-1.webp" class="attachment-large size-large wp-image-3147" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/08/3-1.webp 632w, https://www.thenovo.com/wp-content/uploads/2025/08/3-1-300x243.webp 300w" sizes="(max-width: 632px) 100vw, 632px" />															</div>
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															<img loading="lazy" decoding="async" width="631" height="511" src="https://www.thenovo.com/wp-content/uploads/2025/08/3-2.webp" class="attachment-large size-large wp-image-3148" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/08/3-2.webp 631w, https://www.thenovo.com/wp-content/uploads/2025/08/3-2-300x243.webp 300w" sizes="(max-width: 631px) 100vw, 631px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">University-Enterprise Interaction</h2>				</div>
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									<p>During the exhibition, students from the Foreign Trade University &#8211; 2nd Campus in Ho Chi Minh City conducted an in-depth visit to THE&#8217;s exhibition area. They engaged in discussions with THE&#8217;s professional staff on R&amp;D technology and trade cases, and the students expressed that they gained significant insights from the exchange.  </p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">‌Strategic Significance</h2>				</div>
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									<p>As the world&#8217;s third-largest exporter of aquatic products, Vietnam&#8217;s additive market is projected to reach $420 million by 2025. THE&#8217;s General Manager stated, &#8220;This exhibition confirmed the Southeast Asian market&#8217;s demand for safe and efficient additives. We will accelerate the establishment of a localized service team.&#8221;</p>								</div>
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				<div class="elementor-element elementor-element-1bcde72 elementor-widget elementor-widget-heading" data-id="1bcde72" data-element_type="widget" data-widget_type="heading.default">
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					<h2 class="elementor-heading-title elementor-size-default">‌Future Outlook</h2>				</div>
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									<p>THE plans to launch new products optimized for Southeast Asia&#8217;s climate and collaborate with Vietnamese universities on joint research and development of preservation technologies.</p>								</div>
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									<p>Adhering to the philosophy of &#8220;THE Better Quality, THE Better Service,&#8221; THE focuses on the development and application of additives, compound additives, and novel plant extract products for the food, feed, and personal care industries. As a seasoned player in China&#8217;s food additive export sector, THE has dedicated over two decades to the global market, providing high-quality solutions to hundreds of clients in more than 30 countries. With a service ethos of &#8220;professional, rigorous, meticulous&#8221;, THE remains committed to delivering better ingredient solutions for global partners.</p>								</div>
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		<p><a href="https://www.thenovo.com/exhibition-recap-the-shines-at-vietfish-2025-vietnam-international-fisheries-seafood-processing-exhibition-driving-upgrades-in-vietnams-seafood-processing-industry/">Exhibition Recap | THE Shines at VIETFISH 2025 Vietnam International Fisheries &amp; Seafood Processing Exhibition, Driving Upgrades in Vietnam&#8217;s Seafood Processing Industry</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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		<title>WOFEX WORLD FOOD EXPO 2025</title>
		<link>https://www.thenovo.com/wofex-world-food-expo-2025/</link>
					<comments>https://www.thenovo.com/wofex-world-food-expo-2025/#respond</comments>
		
		<dc:creator><![CDATA[xiaolong-wang_tiecps-dept@thenovo.com]]></dc:creator>
		<pubDate>Wed, 13 Aug 2025 02:13:09 +0000</pubDate>
				<category><![CDATA[EXHIBITION]]></category>
		<guid isPermaLink="false">https://www.thenovo.com/?p=2907</guid>

					<description><![CDATA[<p>THE Novochem Group Makes Impressive Debut at WOFEX WORLD FOOD EXPO 2025 THE Novochem Shines at WOFEX WORLD FOOD EXPO 2025 &#124; Booth 669 Highlights THE Novochem&#8217;s exhibition booth at WOFEX WORLD FOOD EXPO 2025 MANILA, PHILIPPINES &#8211; THE Novochem Group successfully participated in the WOFEX WORLD FOOD EXPO, held from August 6-9, 2025 at [&#8230;]</p>
<p><a href="https://www.thenovo.com/wofex-world-food-expo-2025/">WOFEX WORLD FOOD EXPO 2025</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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					<h2 class="elementor-heading-title elementor-size-default">THE Novochem Group Makes Impressive Debut at WOFEX WORLD FOOD EXPO 2025</h2>				</div>
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															<img loading="lazy" decoding="async" width="944" height="680" src="https://www.thenovo.com/wp-content/uploads/2025/08/THE-at-WOFEX-WORLD-FOOD-EXPO-5.webp" class="attachment-large size-large wp-image-2910" alt="" srcset="https://www.thenovo.com/wp-content/uploads/2025/08/THE-at-WOFEX-WORLD-FOOD-EXPO-5.webp 944w, https://www.thenovo.com/wp-content/uploads/2025/08/THE-at-WOFEX-WORLD-FOOD-EXPO-5-300x216.webp 300w, https://www.thenovo.com/wp-content/uploads/2025/08/THE-at-WOFEX-WORLD-FOOD-EXPO-5-768x553.webp 768w" sizes="(max-width: 944px) 100vw, 944px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">THE Novochem Shines at WOFEX WORLD FOOD EXPO 2025 | Booth 669 Highlights</h2>				</div>
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									<p><span style="font-size: 1rem;">THE Novochem&#8217;s exhibition booth at WOFEX WORLD FOOD EXPO 2025</span></p>
<p><strong>MANILA, PHILIPPINES</strong> &#8211; THE Novochem Group successfully participated in the WOFEX WORLD FOOD EXPO, held from August 6-9, 2025 at the World Trade Center Metro Manila (WTC), showcasing our premium product portfolio at Booth 669.</p>
<div class="highlight-box">
<p>WOFEX 2025 attracted <strong>700+ exhibitors</strong> from China, USA, Canada, Philippines, Thailand, Japan, Russia, South Korea and other countries, covering <strong>20,000+ sqm exhibition space</strong> with <strong>50,000+ professional visitors</strong>. THE Novochem&#8217;s booth witnessed exceptional foot traffic, with our proprietary compound formulations and premium agency products drawing significant attention from industry professionals.</p>
<p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img loading="lazy" decoding="async" class="alignnone wp-image-2911" src="https://www.thenovo.com/wp-content/uploads/2025/08/THE-at-WOFEX-WORLD-FOOD-EXPO-1-300x225.jpg" alt="" width="400" height="300"></p>
</div>
<h2>Key Achievements &amp; Market Breakthroughs</h2>
<p>THE Novochem&#8217;s star products that generated the most interest included:</p>
<ul>
<li><strong>BaoSU Series</strong> &#8211; Water retention agents</li>
<li><strong>Kaotan Series</strong> &#8211; Quality improvers</li>
<li><strong>Sweeeten Series</strong> &#8211; Compound sweeteners</li>
<li><strong>Floaten Series</strong> &#8211; Stabilizers</li>
</ul>
<p>Our water retention-quality improvement system, specifically optimized for Philippine raw materials, processing methods, and environmental conditions, effectively addressed local manufacturers&#8217; pain points. The proprietary compound sweeteners received unanimous praise for achieving the perfect balance between health benefits and flavor profiles.</p>
<p>This exhibition marked THE Novochem&#8217;s first international appearance after our brand strategy upgrade. Through our:</p>
<ul>
<li>Comprehensive yet precise product portfolio</li>
<li>Professional technical expertise</li>
<li>Tailored local service solutions</li>
</ul>
<p>We earned widespread recognition from local clients and successfully established preliminary cooperation agreements with several international giants and prominent local enterprises.</p>
<h2>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img loading="lazy" decoding="async" class="alignnone wp-image-2912" src="https://www.thenovo.com/wp-content/uploads/2025/08/THE-at-WOFEX-WORLD-FOOD-EXPO-2-300x225.jpg" alt="" width="400" height="300"></h2>
<h2>Industry Trends &amp; Future Development</h2>
<p>THE Novochem leadership announced plans to use the Philippines as the springboard for Southeast Asian market expansion. Our three-pillar strategy focuses on:</p>
<ul>
<li>Premium raw materials</li>
<li>Specialized technology</li>
<li>Customized service solutions</li>
</ul>
<p>&#8220;This exhibition demonstrated THE Novochem&#8217;s 20+ years of excellence in international markets,&#8221; stated our company representative. &#8220;We will continue strengthening Chinese food additive enterprises&#8217; voice in global markets while delivering superior solutions to our partners worldwide.&#8221;</p>
<h2>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img loading="lazy" decoding="async" class="alignnone wp-image-2913" src="https://www.thenovo.com/wp-content/uploads/2025/08/THE-at-WOFEX-WORLD-FOOD-EXPO-3-300x225.jpg" alt="" width="400" height="300"></h2>
<h2>About THE Novochem Group</h2>
<p>Since 2000, THE Novochem Group has adhered to the philosophy of &#8220;Better<em>&nbsp;Quality, Better Service</em>,&#8221; specializing in the development and application of additives, compound additives, and novel plant extracts for:</p>
<ul>
<li>Food industry</li>
<li>Feed industry</li>
<li>Personal care industry</li>
</ul>
<p>As a veteran in China&#8217;s food additive export sector, we&#8217;ve provided premium solutions to hundreds of clients across 30+ countries over two decades, maintaining our commitment to professional, meticulous, and rigorous service standards.</p>
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		<p><a href="https://www.thenovo.com/wofex-world-food-expo-2025/">WOFEX WORLD FOOD EXPO 2025</a>最先出现在<a href="https://www.thenovo.com">THE Novochem Group</a>。</p>
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