The Vitafoods Asia Exhibition was successfully held from September 17th to 19th, 2025, at the Queen Sirikit National Convention Center in Bangkok, Thailand. Focusing on the fields of nutraceuticals, functional foods, and dietary supplements, this exhibition has gained widespread recognition from global industry professionals since its inception in 2011. It serves as an international platform integrating display, exchange, and cooperation, and is considered a “barometer” for Asia’s health food industry. This year’s edition continued to focus on three key themes: “Natural Nutrition,” “Functional Innovation,” and “Sustainability.” Spanning over 22,000 square meters with nine exhibition zones, it attracted more than 650 exhibitors from 38 countries and over 15,000 professional visitors.
THE Novochem Group has always adhered to the philosophy of “THE Better Quality, THE Better Service.” With over two decades of deep expertise in the additive sector for food, feed, and personal care products, it serves clients across more than 30 countries and regions worldwide. Its efficient, high-quality service and superior product quality have garnered consistent recognition from customers. As global consumers increasingly pursue health, naturalness, and safety, THE has also been strengthening its efforts in areas like natural extracts, health foods, and clean label solutions. At this exhibition, THE team showcased multiple individual products and integrated solutions, offering customers customized services powered by technology and quality upgrades. This attracted attention from hundreds of visitors from countries including Malaysia, Vietnam, India, Russia, and Pakistan.
THE introduced its Spleen Amino Peptide Lyophilized Powder. Through precise extraction of active immune components from animals and strict quality control, this product possesses high immunomodulatory, wound-healing, antibacterial, and antioxidant activities. It promotes the secretion of Th1 cytokines (IL-2, IFN-γ), fully activating the body’s immune system, and significantly improving/treating a range of diseases in humans or animals caused by low immunity. Simultaneously, the product can inhibit excessive Th2 responses (IL-4, IL-5), alleviating health issues related to allergies and autoimmune disorders. As a polypeptide, it has no negative side effects on consumers’ health and boasts an excellent safety profile.
Another product that garnered significant attention at the booth was Yak Hide Collagen Peptide. Yaks inhabit harsh environments characterized by extreme cold, low oxygen, and intense radiation, endowing their hide with unique nutritional, sensory, biological, and processing properties. This also results in Yak Hide Collagen Peptide having higher bioactivity compared to similar products. Utilizing targeted enzymatic cleavage technology, the collagen is precisely fragmented, allowing the product to be directly absorbed through the intestinal villi. It demonstrates superior performance in skin moisturizing, joint maintenance, and bone health, presenting a new choice for the mid-to-high-end collagen market.
Another key product launched by THE is derived from extracts of tropical fruit peels. It not only exhibits higher antioxidant activity than common natural antioxidants but also demonstrates significant antibacterial and color-protection effects. It can be used in foods to meet clean label requirements and also helps prevent skin photoaging. Additionally, THE team’s compounded additive solutions designed to meet clean label needs were well-received by customers.
Throughout the exhibition, THE’s booth experienced a constant stream of visitors. A large number of professional attendees from around the world reached preliminary cooperation intentions with us through live product experiences, technical explanations, and case sharing. Moving forward, THE will continue to uphold its philosophy of ” THE Better Quality, THE Better Service,” persistently accelerate its global layout and strategic transformation/upgrading, deepen collaborations with top domestic research institutions, and focus more on the development and application of natural additives, novel plant extracts, and healthy functional products. THE aims to work hand-in-hand with global partners to pioneer new development pathways for the additive industry, steering it towards a more natural, healthy, safe, and sustainable future.