EXHIBITION归档 - THE Novochem Group

Exhibition Recap | THE Shines at Vitafoods Asia 2025 – The Nutraceutical Event for Asia

xiaolong-wang_tiecps-dept@thenovo.com — Tue, 23 Sep 2025 08:41:27 +0000

The Vitafoods Asia Exhibition was successfully held from September 17th to 19th, 2025, at the Queen Sirikit National Convention Center in Bangkok, Thailand. Focusing on the fields of nutraceuticals, functional foods, and dietary supplements, this exhibition has gained widespread recognition from global industry professionals since its inception in 2011. It serves as an international platform integrating display, exchange, and cooperation, and is considered a “barometer” for Asia’s health food industry. This year’s edition continued to focus on three key themes: “Natural Nutrition,” “Functional Innovation,” and “Sustainability.” Spanning over 22,000 square meters with nine exhibition zones, it attracted more than 650 exhibitors from 38 countries and over 15,000 professional visitors.

THE Novochem Group has always adhered to the philosophy of “THE Better Quality, THE Better Service.” With over two decades of deep expertise in the additive sector for food, feed, and personal care products, it serves clients across more than 30 countries and regions worldwide. Its efficient, high-quality service and superior product quality have garnered consistent recognition from customers. As global consumers increasingly pursue health, naturalness, and safety, THE has also been strengthening its efforts in areas like natural extracts, health foods, and clean label solutions. At this exhibition, THE team showcased multiple individual products and integrated solutions, offering customers customized services powered by technology and quality upgrades. This attracted attention from hundreds of visitors from countries including Malaysia, Vietnam, India, Russia, and Pakistan.

THE introduced its Spleen Amino Peptide Lyophilized Powder. Through precise extraction of active immune components from animals and strict quality control, this product possesses high immunomodulatory, wound-healing, antibacterial, and antioxidant activities. It promotes the secretion of Th1 cytokines (IL-2, IFN-γ), fully activating the body’s immune system, and significantly improving/treating a range of diseases in humans or animals caused by low immunity. Simultaneously, the product can inhibit excessive Th2 responses (IL-4, IL-5), alleviating health issues related to allergies and autoimmune disorders. As a polypeptide, it has no negative side effects on consumers’ health and boasts an excellent safety profile.

Another product that garnered significant attention at the booth was Yak Hide Collagen Peptide. Yaks inhabit harsh environments characterized by extreme cold, low oxygen, and intense radiation, endowing their hide with unique nutritional, sensory, biological, and processing properties. This also results in Yak Hide Collagen Peptide having higher bioactivity compared to similar products. Utilizing targeted enzymatic cleavage technology, the collagen is precisely fragmented, allowing the product to be directly absorbed through the intestinal villi. It demonstrates superior performance in skin moisturizing, joint maintenance, and bone health, presenting a new choice for the mid-to-high-end collagen market.

Another key product launched by THE is derived from extracts of tropical fruit peels. It not only exhibits higher antioxidant activity than common natural antioxidants but also demonstrates significant antibacterial and color-protection effects. It can be used in foods to meet clean label requirements and also helps prevent skin photoaging. Additionally, THE team’s compounded additive solutions designed to meet clean label needs were well-received by customers.

Throughout the exhibition, THE’s booth experienced a constant stream of visitors. A large number of professional attendees from around the world reached preliminary cooperation intentions with us through live product experiences, technical explanations, and case sharing. Moving forward, THE will continue to uphold its philosophy of ” THE Better Quality, THE Better Service,” persistently accelerate its global layout and strategic transformation/upgrading, deepen collaborations with top domestic research institutions, and focus more on the development and application of natural additives, novel plant extracts, and healthy functional products. THE aims to work hand-in-hand with global partners to pioneer new development pathways for the additive industry, steering it towards a more natural, healthy, safe, and sustainable future.

Exhibition Recap | THE Shines at Vitafoods Asia 2025 – The Nutraceutical Event for Asia最先出现在THE Novochem Group。

Show Recap | CPHI China 2025 Global Pharmaceutical Grand Ceremony Showcases THE’s “New Beauty Power”

xiaolong-wang_tiecps-dept@thenovo.com — Tue, 23 Sep 2025 07:08:24 +0000

From June 24th to 26th, the 23rd CPHI China 2025 was grandly held at the Shanghai New International Expo Centre. After a year of meticulous preparation, CPHI made a powerful return amidst great anticipation, once again becoming the focal point of the global pharmaceutical industry.

This year’s exhibition boasted an unprecedented scale, featuring over 230,000 square meters of exhibition space. More than 3,500 renowned global exhibitors showcased their offerings, with nearly 300 leading international brands making a strong presence.

THE Essence (Beijing) Co., Ltd. (hereinafter referred to as “THE”) captivated attention in Hall E7 with its multi-category, full-chain solutions exhibition area themed “THE PHYTOCODE, BEAUTY DECODED” Thanks to its numerous innovative products and distinctive visual design, THE’s booth emerged as one of the most popular focal points in the hall.

Three Days of Unprecedented Success

Over the three-day event, THE prominently displayed its range of leading products widely used in pharmaceuticals and food, including Natural Plant Extracts, Tetrahydrocurcumin, and Enzymes. The booth welcomed nearly 400 international visitors from 13 countries and regions. With professional expertise, rigorous work ethic, and enthusiastic engagement, the THE team held in-depth discussions with attendees from Southeast Asia, the Middle East, Europe, Africa, and beyond. Talks focused on product features, advantages, and potential technical collaborations, resulting in preliminary cooperation intentions with multiple clients. Participation in this premier global industry event provided THE with clearer insights into the demands of the international pharmaceutical market, injecting fresh momentum into strengthening the brand’s global influence and advancing the globalization of China’s pharmaceutical industry.

Strict Quality Control & Deepening Global Footprint

THE is an enterprise integrating technology, industry, and trade, encompassing R&D, production, and sales. With over two decades of experience, the company has steadily built a comprehensive service system covering the entire industrial chain for compound ingredients, cosmetic raw materials, and natural ingredients, alongside providing one-stop application solutions. THE’s company representative stated: “Moving forward, we will continue to deepen our global presence, providing higher-quality products and superior application solutions to clients worldwide, effectively addressing their pain points and challenges.”

Show Recap | CPHI China 2025 Global Pharmaceutical Grand Ceremony Showcases THE’s “New Beauty Power”最先出现在THE Novochem Group。

THE Shines at FIC2025 with Innovative Ingredient Solutions, Capturing Global Attention

xiaolong-wang_tiecps-dept@thenovo.com — Tue, 23 Sep 2025 06:43:19 +0000

On March 17th, the 28th Food Ingredients China (FIC2025) exhibition kicked off grandly at the National Exhibition and Convention Center (Shanghai) for a three-day run. THE made a striking appearance at Booth 61P65, showcasing its one-stop solutions for food ingredients, cosmetic raw materials, and natural plant-based ingredients. On the first day, the booth attracted a surge of domestic and international professionals, who engaged in enthusiastic discussions and negotiations.

‌Focus on One-Stop Solutions: THE Demonstrates Full-Industry-Chain Innovation

As global demand surges for natural, functional, and sustainable products, THE has aligned with industry trends by launching multi-scenario one-stop application solutions. In the food sector, THE exhibited health-focused ingredients, functional additives, low-sugar/sugar-free alternatives, and clean label additives, addressing the dual market needs for reduced sugar/fat and clean formulations. In the cosmetics segment, innovations such as natural plant extracts drew keen interest from beauty industry representatives.

‌Technology-Driven Collaboration: THE Team Explores Market Opportunities with Global Partners

During the exhibition, THE’s booth welcomed over a hundred clients from leading enterprises in Europe, North America, Southeast Asia, and China. The technical team engaged visitors through live product demonstrations, case studies, and tailored solution discussions, diving deep into the application prospects of functional ingredients in trending sectors like healthy snacks, plant-based beverages, and efficacy-driven skincare. A European purchaser remarked, “THE’s natural plant extraction technology not only complies with the EU’s new clean label regulations but also accelerates our R&D cycle through their customized service model.”

As the world’s largest exhibition in the food additives and ingredients sector, FIC2025 gathered 1,672 outstanding global enterprises across a record-breaking 170,000 square meters of exhibition space. THE’s manager expressed optimism about leveraging the event to deepen global partnerships, deliver superior ingredient solutions, empower client product upgrades, and jointly advance the sustainable development of the industry.

THE Shines at FIC2025 with Innovative Ingredient Solutions, Capturing Global Attention最先出现在THE Novochem Group。

Exhibition Recap | THE Shines at VIETFISH 2025 Vietnam International Fisheries & Seafood Processing Exhibition, Driving Upgrades in Vietnam’s Seafood Processing Industry

xiaolong-wang_tiecps-dept@thenovo.com — Tue, 26 Aug 2025 08:03:13 +0000

The 26th Vietnam International Fisheries & Seafood Processing Exhibition (VIETFISH 2025) successfully concluded on August 22, 2025, at the Saigon Exhibition and Convention Center in Ho Chi Minh City, Vietnam. As Vietnam’s most influential fisheries and seafood processing exhibition, this event featured 10,000 square meters of exhibition space, 350 exhibitors, and approximately 30,000 visitors. As a Chinese enterprise with over 20 years of expertise in ingredient solutions, THE Essence (Beijing) Co., Ltd. (hereinafter referred to as THE) made a remarkable appearance at the exhibition with its products, including the BaoSU series of water retention agents, Kaotan series of quality improvers, Sweeeten series of compound sweeteners, and Floaten series of stabilizers, becoming a focal point of the event.

‌Breakthrough in Technical Cooperation

THE’s BaoSU series of water retention agents garnered attention from leading Vietnamese seafood processing companies, with three customers establishing trial cooperation on-site.

Strong Market Response

THE’s booth received over 200 professional visitors. Vietnamese buyers showed strong interest in THE’s independently formulated compound phosphates, and sample testing procedures have already been initiated.

University-Enterprise Interaction

During the exhibition, students from the Foreign Trade University – 2nd Campus in Ho Chi Minh City conducted an in-depth visit to THE’s exhibition area. They engaged in discussions with THE’s professional staff on R&D technology and trade cases, and the students expressed that they gained significant insights from the exchange.

‌Strategic Significance

As the world’s third-largest exporter of aquatic products, Vietnam’s additive market is projected to reach $420 million by 2025. THE’s General Manager stated, “This exhibition confirmed the Southeast Asian market’s demand for safe and efficient additives. We will accelerate the establishment of a localized service team.”

‌Future Outlook

THE plans to launch new products optimized for Southeast Asia’s climate and collaborate with Vietnamese universities on joint research and development of preservation technologies.

Adhering to the philosophy of “THE Better Quality, THE Better Service,” THE focuses on the development and application of additives, compound additives, and novel plant extract products for the food, feed, and personal care industries. As a seasoned player in China’s food additive export sector, THE has dedicated over two decades to the global market, providing high-quality solutions to hundreds of clients in more than 30 countries. With a service ethos of “professional, rigorous, meticulous”, THE remains committed to delivering better ingredient solutions for global partners.

Exhibition Recap | THE Shines at VIETFISH 2025 Vietnam International Fisheries & Seafood Processing Exhibition, Driving Upgrades in Vietnam’s Seafood Processing Industry最先出现在THE Novochem Group。

WOFEX WORLD FOOD EXPO 2025

xiaolong-wang_tiecps-dept@thenovo.com — Wed, 13 Aug 2025 02:13:09 +0000

THE Novochem Group Makes Impressive Debut at WOFEX WORLD FOOD EXPO 2025

THE Novochem Shines at WOFEX WORLD FOOD EXPO 2025 | Booth 669 Highlights

THE Novochem’s exhibition booth at WOFEX WORLD FOOD EXPO 2025

MANILA, PHILIPPINES – THE Novochem Group successfully participated in the WOFEX WORLD FOOD EXPO, held from August 6-9, 2025 at the World Trade Center Metro Manila (WTC), showcasing our premium product portfolio at Booth 669.

WOFEX 2025 attracted 700+ exhibitors from China, USA, Canada, Philippines, Thailand, Japan, Russia, South Korea and other countries, covering 20,000+ sqm exhibition space with 50,000+ professional visitors. THE Novochem’s booth witnessed exceptional foot traffic, with our proprietary compound formulations and premium agency products drawing significant attention from industry professionals.

Key Achievements & Market Breakthroughs

THE Novochem’s star products that generated the most interest included:

BaoSU Series – Water retention agents
Kaotan Series – Quality improvers
Sweeeten Series – Compound sweeteners
Floaten Series – Stabilizers

Our water retention-quality improvement system, specifically optimized for Philippine raw materials, processing methods, and environmental conditions, effectively addressed local manufacturers’ pain points. The proprietary compound sweeteners received unanimous praise for achieving the perfect balance between health benefits and flavor profiles.

This exhibition marked THE Novochem’s first international appearance after our brand strategy upgrade. Through our:

Comprehensive yet precise product portfolio
Professional technical expertise
Tailored local service solutions

We earned widespread recognition from local clients and successfully established preliminary cooperation agreements with several international giants and prominent local enterprises.

Industry Trends & Future Development

THE Novochem leadership announced plans to use the Philippines as the springboard for Southeast Asian market expansion. Our three-pillar strategy focuses on:

Premium raw materials
Specialized technology
Customized service solutions

“This exhibition demonstrated THE Novochem’s 20+ years of excellence in international markets,” stated our company representative. “We will continue strengthening Chinese food additive enterprises’ voice in global markets while delivering superior solutions to our partners worldwide.”

About THE Novochem Group

Since 2000, THE Novochem Group has adhered to the philosophy of “Better Quality, Better Service,” specializing in the development and application of additives, compound additives, and novel plant extracts for:

Food industry
Feed industry
Personal care industry

As a veteran in China’s food additive export sector, we’ve provided premium solutions to hundreds of clients across 30+ countries over two decades, maintaining our commitment to professional, meticulous, and rigorous service standards.

For partnership inquiries or product information:

Contact Our Team

WOFEX WORLD FOOD EXPO 2025最先出现在THE Novochem Group。