The 26th Vietnam International Fisheries & Seafood Processing Exhibition (VIETFISH 2025) successfully concluded on August 22, 2025, at the Saigon Exhibition and Convention Center in Ho Chi Minh City, Vietnam. As Vietnam’s most influential fisheries and seafood processing exhibition, this event featured 10,000 square meters of exhibition space, 350 exhibitors, and approximately 30,000 visitors. As a Chinese enterprise with over 20 years of expertise in ingredient solutions, THE Essence (Beijing) Co., Ltd. (hereinafter referred to as THE) made a remarkable appearance at the exhibition with its products, including the BaoSU series of water retention agents, Kaotan series of quality improvers, Sweeeten series of compound sweeteners, and Floaten series of stabilizers, becoming a focal point of the event.
Breakthrough in Technical Cooperation
THE’s BaoSU series of water retention agents garnered attention from leading Vietnamese seafood processing companies, with three customers establishing trial cooperation on-site.
Strong Market Response
THE’s booth received over 200 professional visitors. Vietnamese buyers showed strong interest in THE’s independently formulated compound phosphates, and sample testing procedures have already been initiated.
University-Enterprise Interaction
During the exhibition, students from the Foreign Trade University – 2nd Campus in Ho Chi Minh City conducted an in-depth visit to THE’s exhibition area. They engaged in discussions with THE’s professional staff on R&D technology and trade cases, and the students expressed that they gained significant insights from the exchange.
Strategic Significance
As the world’s third-largest exporter of aquatic products, Vietnam’s additive market is projected to reach $420 million by 2025. THE’s General Manager stated, “This exhibition confirmed the Southeast Asian market’s demand for safe and efficient additives. We will accelerate the establishment of a localized service team.”
Future Outlook
THE plans to launch new products optimized for Southeast Asia’s climate and collaborate with Vietnamese universities on joint research and development of preservation technologies.
Adhering to the philosophy of “THE Better Quality, THE Better Service,” THE focuses on the development and application of additives, compound additives, and novel plant extract products for the food, feed, and personal care industries. As a seasoned player in China’s food additive export sector, THE has dedicated over two decades to the global market, providing high-quality solutions to hundreds of clients in more than 30 countries. With a service ethos of “professional, rigorous, meticulous”, THE remains committed to delivering better ingredient solutions for global partners.